Outdated design, poor mobile navigation, confusing services and difficult contact forms can make potential customers move on. A redesign should start with evidence rather than taste alone.
A redesign can harm search traffic if useful URLs, metadata, internal links and redirects are not managed properly. We review existing content and analytics before replacing it.
Focus on conversion as well as appearance
Clear propositions, useful project examples, straightforward forms and readable pages matter as much as visual polish. We can propose a scoped improvement or a fuller rebuild.
How we approach a redesign
We start by reviewing your current site: which pages bring visitors, which bring enquiries, where people drop off and what is difficult to update. That review shapes the new structure, so the redesign fixes real problems rather than only changing the look.
Launching without losing ground
Before launch we map old URLs to new ones, set up redirects, check forms and tracking, and test on phones and desktops. After launch we monitor search performance and fix any issues quickly.
Our Digital Advisors understand digital inside and out and are pleased to discuss what works, what can be improved, or where we see the need to go out and attract a larger audience for direct sales, lead generation, or branding.
We are always delighted to offer free consultations and assessments of your digital marketing strategy.